EMAIL EVOLVES AS A MARKETING TOOL

By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns   That newsletter you faithfully email to your contact list or the e-blasts you send announcing your latest hot deal – maybe a Thu...

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SPONSORSHIPS OFFER POTENTIALLY HIGH REWARDS

By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns   The good news is that there are several low-cost, potentially high-return sponsorships that may be a good fit as your business seeks to establish connections with what can become a loyal band of c...

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OWNER’S THOUGHTS ON CLOSING HIS BUSINESS

  By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns   At the end, Paul O’Neill went out on his own terms – closing his Run Today store in Glen Ellyn before the financial hit became too big for the self-funded business. Closing the st...

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MAKING YOUR WEBSITE MOBILE FRIENDLY

  By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns Everyone, it seems, has a smartphone.  And they use it a lot, even when you thought they were paying rapt attention to your conversation. There is little fresh data, but 2015 research from the...

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WHAT WOULD SHAKESPEARE DO?

By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns   Who cares whether you write a blog? Maybe you should.  Early in his new book, ”Write Right – Sell Now,” Sugar Grove blogger and content writer Matt Brennan introduces two “quick bloggi...

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HOW TO BOOST SOCIAL MEDIA MARKETING

  By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns   Sue Kirchner says we probably don’t need to rethink the social media we use – assuming, of course, the social media that are part of our individual marketing strategies are the socia...

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