Category Archives: Marketing

MAKING YOUR WEBSITE MOBILE FRIENDLY

  By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns Everyone, it seems, has a smartphone.  And they use it a lot, even when you thought they were paying rapt

HOW TO MAKE A NEW BUSINESS CONNECTION

  By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns   It’s that time of year:  The kids, many of them, are back in school.  Cubs fans are hoping; Sox

SPONSORSHIPS OFFER POTENTIALLY HIGH REWARDS

By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns   The good news is that there are several low-cost, potentially high-return sponsorships that may be a good fit as your

EMAIL EVOLVES AS A MARKETING TOOL

By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns   That newsletter you faithfully email to your contact list or the e-blasts you send announcing your latest hot deal –

TWITTER

Do Tweets still have a business role? By Jim Kendall This column originally appeared in the April 17, 2016 Daily Herald                 Would you deal with a 10-year old company whose financial statements are splashed

TOOLS TO USE

Video, podcasts create attention for businesses By Jim Kendall This column originally appeared in the August 17, 2015 Daily Herald                 Having trouble getting your message heard through all the noise, especially on the web?

The Wow! Factor

Hubbard Street, Learning Live and podcasts: Wow! By Jim Kendall This column originally appeared in the July 06, 2015 Daily Herald                 We need more business-generating Wows. Newsletters still work. So do phone calls, face-to-face

DIY MARKET RESEARCH

Guerrilla marketers: Zigging when others zag By Jim Kendall This column originally appeared in the June 8, 2015 Daily Herald                 How well you know your customers – why they shop at your store rather

HOW TO TALK TO A PROSPECT

Sales success: Talk the prospect’s language By Jim Kendall This column originally appeared in the April 13, 2015 Daily Herald                 Conventional wisdom says most entrepreneurs would rather review production spreadsheets or polish their consulting