Category Archives: Marketing

DISCOVERING A NICHE

Niche marketing: How many websites do you need? By Jim Kendall This column originally appeared in the December 8, 2014 Daily Herald                 Don’t give Brian Basilico a website for Christmas (or whatever holiday you

STAY IN TOUCH

How, when to reach out to customers, prospects By Jim Kendall This column originally appeared in the September 29, 2014 Daily Herald There presumably are differences between your client and prospect lists, but there’s an

NEWSLETTERS, LESS COSTLY, STILL WORK

Newsletters still an effective business tool By Jim Kendall This column originally appeared in the August 25, 2014 Daily Herald     Back in the not-so-long-ago day, glossy four-color newsletters with high production and mailing

HOW TO FIND PROSPECTS

Owner mines LinkedIn for prospects, not connections By Jim Kendall This column originally appeared in the May 26, 2014 Daily Herald     Ned Miller is a LinkedIn believer, calling the business social media site

THE NEW GENERATION OF CUSTOMERS

The Millennials are coming. Will we be ready? By Jim Kendall This column originally appeared in the April 14, 2014 Daily Herald     More than preceding generations, maybe even more than the Baby Boomers,

HOW TO GIVE A GREAT SPEECH

Good news: The speaker being introduced is you By Jim Kendall This column originally appeared in the March 10, 2014 Daily Herald     It’s too late to wonder what you’re doing on the speaker’s

Connecting on Linkedin

How to find business on LinkedIn: Target market By Jim Kendall This column originally appeared in the February 17, 2014 Daily Herald     Here I am, scrolling through my LinkedIn connections, waiting for one