Category Archives: Marketing

WEBSITES: THE EYEBALL TEST

BY JIM KENDALL   Websites are changing – in the types of services they provide site visitors and, increasingly, in how they look.  The most important change, however, may be that business owners often can

HOW WEBSITES ARE CHANGING

BY JIM KENDALL  Websites are changing.  They still play a key marketing role – for people who don’t know your business (or who don’t know enough about it), your website establishes credibility.  But what a

IT: FIRST SECURITY, THEN IMAGINATION

  By JIM KENDALL This material originally appeared as part of Jim’s Daily Herald column   Talk to Dave Davenport or Jason Burton and marvel at the ways technology will make your business more efficient,

IDEAS TO HELP YOUR BUSINESS FIND SUCCESS

  By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns   Katie Fielmann’s Comfort Keepers of Chicagoland has 747 competitors – all nicely catalogued by the state’s Department of Public

NETWORKING TROUBLE? START YOUR OWN GROUP

  By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns   Networking just hasn’t worked for you, possibly because your networking skills need work or, equally possible, because you’re networking

HOW (AND WHY) TO HOST A SPECIAL EVENT

By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns   Your production team handled a mean, but critical, transition without flaw.  Way to go! The sales team not only hit

WHY YOUR BOOK IS A GREAT BUSINESS CARD

  By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns   Your first meeting with the prospect, a potentially important client, has gone well.  As you’re wrapping up, you hand

HOW TO BOOST SOCIAL MEDIA MARKETING

  By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns   Sue Kirchner says we probably don’t need to rethink the social media we use – assuming, of course, the

HOW TO MAKE LINKEDIN A MARKETING TOOL

  By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns   LinkedIn launched, officially, in May 2003.  A month later, the network had 4,500 members. Third quarter last year (2016,

WHAT WOULD SHAKESPEARE DO?

By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns   Who cares whether you write a blog? Maybe you should.  Early in his new book, ”Write Right – Sell Now,”