Category Archives: Strategy

WE ALL NEED A CONNECTION — OR TWO

BY JIM KENDALL  We hopefully have friends.  But we also need connections, people we can turn to when we and our businesses need that inside information everyone else always seems to have.  One-on-one connections can

WEBSITES: THE EYEBALL TEST

BY JIM KENDALL   Websites are changing – in the types of services they provide site visitors and, increasingly, in how they look.  The most important change, however, may be that business owners often can

HOW WEBSITES ARE CHANGING

BY JIM KENDALL  Websites are changing.  They still play a key marketing role – for people who don’t know your business (or who don’t know enough about it), your website establishes credibility.  But what a

IT: FIRST SECURITY, THEN IMAGINATION

  By JIM KENDALL This material originally appeared as part of Jim’s Daily Herald column   Talk to Dave Davenport or Jason Burton and marvel at the ways technology will make your business more efficient,

CYBER SECURITY: C-SUITE RESPONSBILITY

By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns   You know the situation has worsened when George Vroustouris talks about social engineering and the need for C-suite leadership to

WHAT THE FUTURE MIGHT LOOK LIKE

By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns   Kathy Graham must have one heck of a view from her workplace hangout near the top of one of Chicago’s

HOW CATHY LEMAN IS PIVOTING HER BUSINESS

  By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns   When the doctor gives you a diagnosis you really didn’t want to get, chances are the potential impact on

HOW TO MAKE LINKEDIN A MARKETING TOOL

  By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns   LinkedIn launched, officially, in May 2003.  A month later, the network had 4,500 members. Third quarter last year (2016,

RESOLVE TO ACCEPT YOUR BANKER’S LUNCH INVITE

  By JIM KENDALL This material originally appeared as one of Jim’s Daily Herald columns   No one does New Year’s resolutions yet.  Except us. That’s because our resolutions aren’t the “I’ll study harder and